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Brand Audit, Art Direction, Digital Design, E-commerce Web Design, Social Campaign Design, Packaging Design, Illustration
Pepper is changing the conversation about sex, making it easy, accessible, and fun. They're curators, bringing you the best in class lifestyle products, apparel, and toys, while providing information that encourages closeness and new channels of connection. The goal of the brand was to simplify things by inviting playfulness and exploration.
When I joined the team, I worked closely with the Founders and Brand Manager on a intensive brand audit. Pepper's original branding was not meeting their vision of a sexual wellness and lifestyle company. From here we collaborated together to build the updated brand strategy and identity. By use of colors, typography, iconography and photography; we created a brand with a foundation of transparency and normalcy around the sexual wellness space. The new branding is modern while using irreverent creative to crack a smile and break the stigma. Pepper is a modern brand that believes connection, whether with ourselves or with a partner, can blossom both in and out of the bedroom.
Brand Audit Hannah Lynch
Art Direction Hannah Lynch & Alexandra Kaiser
Web Design Hannah Lynch & Alexandra Kaiser
Digital Design Hannah Lynch & Alexandra Kaiser
Print & Packaging Design Hannah Lynch & Alexandra Kaiser
Copywriter Ali Lawrence
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