Pepper is a sexual wellness and connection curator on a mission to normalize intimacy with seld and together.
PROJECT SCOPE
Brand Strategy
Art Direction
Brand Identity
Web Design
Illustration
Package Design
Print Design
Digital Design
BRAND STRATEGY
When I began working with Pepper, they were on a mission to build an approachable sexual wellness brand. Our goal with the branding, photo direction, and design applications was to create a "daylight" brand for the space. We moved away from the hyper-sexual identity and towards real life, real people, and real connections. From packaging to web design to content design, the brand remains fresh, clean, and discrete.
COUPLES PLAY
SOLO ACT
PHOTO ART DIRECTION
For our product and lifestyle shoots, we used real people and real couples. Pepper is all about connection, and having real, relatable people open up about their own version of intimacy allows Pepper as a brand to maintain their ethos of the reality of sexual wellness.
Our couples were also interviewed for the blog, opening up about fertility, therapy, gender identity, cancer, and more.
