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Pepper is a sexual wellness and connection curator on a mission to normalize intimacy with seld and together.

PROJECT SCOPE

Brand Strategy
Art Direction
Brand Identity
Web Design
Illustration
Package Design
Print Design
Digital Design

BRAND STRATEGY

When I began working with Pepper, they were on a mission to build an approachable sexual wellness brand. Our goal with the branding, photo direction, and design applications was to create a "daylight" brand for the space. We moved away from the hyper-sexual identity and towards real life, real people, and real connections. From packaging to web design to content design, the brand remains fresh, clean, and discrete.

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COUPLES PLAY

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SOLO ACT

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PHOTO ART DIRECTION

For our product and lifestyle shoots, we used real people and real couples. Pepper is all about connection, and having real, relatable people open up about their own version of intimacy allows Pepper as a brand to maintain their ethos of the reality of sexual wellness. 

Our couples were also interviewed for the blog, opening up about fertility, therapy, gender identity, cancer, and more. 

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PROJECT CREDITS

ART DIRECTION: Hannah Lynch + Alexandra Whitney
BRAND STRATEGY: Hannah Lynch + Alexandra Whitney
IDENTITY DESIGN: Hannah Lynch
PRINT DESIGN: Hannah Lynch
DIGITAL DESIGN: Hannah Lynch + Alexandra Whitney
WEB DESIGN: Hannah Lynch 
+ Alexandra Whitney
COPYWRITER: Ali Lawrence

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