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Imani Nic is a sustainable, luxury jewelry brand based on the North Shore of Oahu. They use ethically sourced pearls from the South Pacific to create one-of-a-kind jewelry for all.
PROJECT SCOPE
Brand Strategy
Art Direction
Brand Identity
Illustration
Package Design
Print Design
Digital Design
BRAND STRATEGY
In partnership with Vibe Tribe Creative, we successfully collaborated with Imani Nic to meticulously manifest her brand's visionary concept. Our primary objective was to craft a sophisticated and enduring brand identity, characterized by its elegant simplicity, aimed at providing an exquisite backdrop for the presentation of her stunning jewelry creations. As an artist renowned for her hands-on craftsmanship, we endeavored to establish a profound connection to her creative process. To achieve this, we incorporated elements of texture and collage, thereby paying a profound tribute to the notion that handmade artistry can exude an aura of opulence and refinement.
PROJECT CREDITS
STUDIO: Vibe Tribe Creative
ART DIRECTION: Hannah Lynch + Vibe Tribe Creative
BRAND STRATEGY: Hannah Lynch
IDENTITY DESIGN: Hannah Lynch
PRINT DESIGN: Hannah Lynch
DIGITAL DESIGN: Hannah Lynch
WEB DESIGN: Vibe Tribe Creative
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